WebStore by Amazon 3.5.1: Merchant Manual
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Managing the Display of Your WebStore
WebStore creates your storefront using themes, a collection of page templates. After
creating your WebStore, you can customize its look-and-feel using Template Manager.
About Themes
WebStore by Amazon offers different themes, or site templates, that you can use to build
your store. Each theme contains a collection of site pages, such as product and category
pages, used to create your store.
After creating your store, you can further customize it using the Template Manager.
You can choose from the following themes:
Natural: Based on a large center image layout with a horizontal menu bar, Natural
includes the following features:
• Large amounts of open whitespace for a clean look.
• You can place a homepage element spanning the center column for visual impact.
• For pages with sub-categories, a menu bar can also appear in the left column.
• A search field appears in the header.
Modern: Based on a three-column layout with vertical and horizontal menu bars,
Modern includes the following features:
• You can customize the background color and graphic.
• You can place a homepage element spanning the center column for visual impact.
•
The menu bar appears in the left column.
•
A search field appears in the header.
Classic: Based on a three-column layout, Classic includes the following features:
• The layout is well suited for stores with large numbers of products
• The left column contains a search area, menu bar, and space for customized items.
• The center column can contain any type of content. Typically, the center column
emphasizes the store's main attractions.
• The right column can contain a search field and additional customized items.
About Template Manager
WebStore by Amazon lets you customize the look and feel of your WebStore using
Template Manager. You can customize the templates in two ways: set page and site
properties, and add and customize content using widgets. You can also create new pages
based on existing templates.
