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MDR-E818LP
Your basic essential for powerful bass sounds
• Neodymiummagnetforpowerfulbasssounds
Specifications MDR-E888LP MDR-E829V MDR-E828LP MDR-E737LP MDR-E818LP
Type
Open Air, Dynamic
Driver Unit
16mm diameter, dome type (CCAW adopted)
Sensitivity
108 dB/mW
Impedence
16 ohms at 1 KHz
Magnet
Neodymium (300kJ/m
3
)
Frequency Response (Hz)
8-27,000Hz 12-22,000Hz
Power Handling Capacity
50mW (IEC)
Cord
TPC Y-chain, 1.2m cord length
Supplied Accessories
L shaped stereo mini-plug (gold)
Weight (Without cord)
Approx. 7g Approx. 6g
MDR-E737LP
Your basic essential with neck-chain-style cord for maximum comfort
• Stylishneck-chain-typecordforcomfortableusage
• Neodymiummagnetforpowerfulbasssounds
Active Style Series
Designers’ Interview
Perfect synergy of fashion, fitness and
technology
“When we took on the design of Active Style headphones,
we kept three themes in mind: fashion, tness, and
technology. By technology, we meant compelling structural
design, performance and reliability .We’re lucky that high-
tech materials today enable very polished styling and are
extremely high-performance when put in use. We were
impressed by the attention to materials and details and
sought to express the same thing in headphone design.”
Jun Komiyama, Sony Corporation Creative Centre Producer
One design, five models.
“For headphones worn during tness activities, our rst
task is ensuring a good t. They must not fall off easily,
even if users move around a lot. But enlarging the pads
or applying too much pressure on users’ ears is hardly
an elegant solution. From the standpoint of design,
structurally simple headphones that gently envelop your
ears and resist falling off would be desirable. Surprisingly,
there were no precedents for the ideal shape. After
trying several approaches, we decided on ve models of
Active Style headphones.”
Yasuo Yuyama, Sony Corporation Creative Centre Senior Producer
Beauty inside and out
“Active Style is an original set of products, so we tried a new
style of packaging. Clamshells are expected to showcase
the entire product. But this time, we deed convention
by concealing half of the headphones. We tease people
by revealing the most attractive portions of each model
in a cutaway window. It’s an effect that works well with
symmetrical products such as these. I think we succeeded
in reworking traditional clamshell packaging while letting
the products, which are unmistakable examples of Sony
style, play the starring role.”
Natsuki Kimura, Sony Corporation Creative Centre Designer
Music and fitness. It’s your style.
“For designers, headphones are very satisfying products to
work on. Not many things in industrial design are so close
to users, physically. They’re virtually extensions of the
user’s body. These kinds of products can’t be described
by specications alone. We can invite users to nd their
own unique style through design, and that’s enjoyable.
It’s the greatest compliment to us if users refuse to part
with their favourite headphones, even after replacing their
audio player.”
Jo Wada, Sony Corporation Creative Centre Chief Art Director
Move to the beat
Put on Active Style headphones and hit the gym. Designed to combine tness, fashion and the latest in audio technology,
these sleek performers let you enjoy your favourite tunes while looking good and feeling good. Work up a sweat as you
groove to a fresh, distinctive style with the Active Style headphones.
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