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“consequently
analog”
preface
In spite of many attempts by global players of the music
business to silently edge out the vinyl record (and with it
analog music per se) from the market, we at Thorens have
consequently further developed analog technology. It’s
because we do believe that music still sounds best the way
it’s being created, namely analog. Exactly for this reason we
also believe that the good old vinyl record is far from tak-
ing its terminal breath. This ist even more so, since the LP
starts where most CD players stop and MP3 players have
already disappeared: the unspoiled, high-delity rendition
of music. In this respect the analog turntable will always
portray its owner as a music connoisseur who is looking for
relaxation and gathering strength through music rather than
one who courts short-lived trends and digital gloss over. For
those who consider music a most important issue, the vinyl
record will always be rst choice anyway!
We at Thorens feel bound to analog. This is why our pro-
ducts, from record player to power amplier, only operate
completely in the analog domain, i.e. without any digital
signal modulation. You can certainly hear this. This is why
music lovers all over the world always associate Thorens
with hi- components of the highest quality in sound and
craftsmanship.
In order to cope with this high demand in every respect,
nearly all products are still developed and manufactured in
Germany. This means each product embraces the kind of
craftwork known as “Made in Germany”, which we are very
proud of.
Heinz Rohrer (Thorens)