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Genuine DALI
MISSION IMPOSSIBLE
Is it possible to develop, design and build a complete series of high
quality speakers that leaves the impression of at least twice the
price? Some would call this mission impossible. Exactly this attitude
was catalyst for the engineers at DALI when they began developing
a brand new series of loudspeakers. By using the experience and
knowledge gained through more than 20 years of developing high-
end loudspeakers they reached their goal.
DALI Denmark – makers of the world's finest loudspeaker – intro-
duces CONCEPT, a complete series of quality loudspeakers. The
CONCEPT series is characterised by the unique combination of true
DALI virtues and cost effective production methods which make the
well renowned DALI loudspeakers available at affordable prices.
GENUINE DALI
As it is custom by DALI, the CONCEPT series is a complete line con-
sisting of both shelf/wall hanging speakers, floor-standing speakers,
center speaker and a powerful subwoofer.
The designers at DALI have paid great attention to the details - and
the visual impression of the CONCEPT speakers leaves no doubt, that
the very best of Danish design traditions has had great influence on
this series. Just like the many hours in the listening room and the
DALI sound lab adjusting and fine tuning crossover networks and
construction turned out to be well spent.
UNSURPASSED
The first model in the CONCEPT series released to the world market
was CONCEPT 2 – a book shelf speaker, compact and beautifully
designed to match any contemporary home. As always, the Hi-Fi
press was eager to test the new DALI speaker. The reviews proved
that the "Mission Impossible" turned out to be a "Mission Possi-
ble". Allow us to quote the German magazine "STEREO" from their
test of DALI CONCEPT 2: "A unit of measurement for transpar-
ancy and control", "The speaker sparkled from musicality, it even
mastered the difficult bass frequencies supremely without any
buzz or growl" and "An obviously highly emotional and diverse
loudspeaker – a test winner you do not come across every day."
Measured on a price/benefit scale, the CONCEPT 2 was pronounced
"UNSURPASSED".
IN ADMIRATION OF MUSIC
Whether you desire the very compact CONCEPT 1 or the large and
floor-standing CONCEPT 10 – maybe in a surround system with
CONCEPT Center and CONCEPT SUB, you will achieve the sensa-
tion of well reproduced sound, the clarity of an open and well de-
fined perspective and the feeling of "being there". Let the music and
sound reproduced by DALI CONCEPT loudspeakers bring you to the
point where the composer of the music or the director of the movie
wanted you to be - and enjoy. This is what DALI defines as "In Ad-
miration of Music".